LET'S GeT TO WORK TOGETHER

from online brand and campaign building, to social media management, to leading digital coverage for major news outlets of the Super Bowl, the Boston Marathon bombings and the 2016 presidential election, I have years of experience as a social and digital content specialist at the forefront of today’s ever-changing media climate. 

now, I'm using those experiences and that knowledge of creative online campaign development, social engagement, and audience development to help brands grow.

 

Experience

Executive Producer, Digital Content, WJLA-ABC7, June 2015-Present

  • Leads digital content team for ABC7/WJLA, overseeing content on our website, apps and social media platforms in one of the top 10 television markets in the country.
  • Manages team of digital content producers who cover news 24/7 and has led breaking digital coverage of historic events including the Pope’s visit to Washington, the Blizzard of 2016, the Presidential Election of 2016, and Inauguration Day 2017. 
  • Develops strategy and growth for all of station’s social platforms and online and mobile products, developing plans and building strategic projects to enhance content, social engagement and online branding.

Co-Founder, Director of Media + Partnerships, Open Goal Project — December 2015-present

  • Develops strategic branding and partnerships to promote messaging and extend reach of OGP.
  • Creates and coordinates fundraising opportunities and events to benefit OGP and leads OGP digital and social media strategy and outreach.

USA TODAY — January 2015-June 2015

  • Led the development of USA TODAY’s social marketing strategy. 
  • Coordinated with USA TODAY news department on special social initiatives.

Social Media Editor/Digital Marketing Manager, WUSA9-CBS —  2012-2015

  • Led station efforts to promote content and brand messaging across digital platforms. 
  • Produced stories and other digital content geared towards increasing audience and brand awareness.
  • Developed and executed social media strategy, managed station’s social media platforms and directed digital  coverage of major breaking events.

Education

The George Washington University — B.A. Journalism, 2005-2009